Kenya Homes Expo to offer free exhibition ticket to SMEs
Nairobi, 7th April 2015: In a move to empower start-ups within the housing sector, Kenya Homes Expo has today announced plans to reward the best-selling entrepreneurs at the exhibition. The organizers plan to offer a free exhibition ticket to any start-up that emerges top-seller during any of the expo event.
Speaking during an exhibitor’s breakfast held today at KICC, Kenya Homes Expo co-founder Mr. Daniel Ojijo observed that the homes show has become a major stepping stone for start-ups in the housing sector hence the current move to recognize them.
“Our aim is to show small and medium sized enterprises (SMEs) currently grappling with the high cost of marketing that there exist inexpensive promotion tools they can exploit,” said Mr. Daniel Ojijo.
He, further added, “Starting with the incoming 21st edition of Kenya Homes Expo, any start-up that makes the highest sales by customer numbers, will receive a free stand in the following edition.”
Currently, SMEs account for 50percent of all the exhibitors that takes place at Kenya Homes Expo –that is held in April and October every year.
“It estimated that 75percent of new businesses fail within their first three years and this is why we are supporting start-ups within the industry to avoid being part of the statistics. The growth of such SMEs is as essential for the long term growth of this sector as it is for our economy,” said Mr. Daniel Ojijo who is also the CEO Homes Universal Ltd.
Over 100 SMEs are expected to take part in the 21st Kenya Homes Expo slated to start on Thursday 16th and end on Sunday, 19th April 2015, according to Ojijo.
“We have achieved in excess of 50,000 visitors per edition and we believe that this relevant crowd is a good bet for small businesses wishing to introduce themselves to potential buyers of their products and services,” added Mr. Ojijo.
Nancy Gwaro, the CEO of Miale Furniture Limited, is one of the exhibitors who lauded the move by Kenya Homes Expo to support upcoming entrepreneurs saying that the show provides an excellent platform for entrepreneur who would like to introduce themselves into the market.
“I got my first client at the expo two years ago. I also obtained numerous sales leads and recommendation and that why I know others too stand to gain from the plan,” said Ms. Gwaro.
Since its humble start in 2005 with 40 exhibitors, Kenya Homes Expo has grown tremendously with over 200 exhibitors taking place in each edition of the four days event.
“The increased traffic from both exhibitors and visitors has seen the expo take up two halls (Tsavo and Aberdare Lenana) comprising of two floors and the courtyard here at the biggest conference and exhibition Centre in East and Central Africa,” Ojijo said.
East Africa Portland Cement Company is the diamond sponsor of the 21st edition while the Chinese firm, Boleyn Magic Wall Panel Limited, Sadolin East Africa and Tononoka Steels limited are the Gold sponsors.
The expo is endorsed by Ministry of Lands, Housing and Urban Development and is organized by Homes Kenya magazine.
“Our theme for the 21st Kenya Homes Expo is ‘Ignite your Creativity’ depicting the innovative ideas and concepts that will be showcased at the expo, giving the visitors solutions they never thought were available,” said Mr.Ojijo.
Visitors to the event are charged Sh150.